GTO Blog

ADOTAS — Studies of recessions dating to the 1920’s prove that marketing aggressively in a down economy can increase market share substantially more than during good times.

A top best practice in tough times is fiercely protecting your loyal customers, making Customer Retention Marketing more important today than ever. Put your customers at the heart of your business, and you build a competitive advantage that continues to grow after the economy recovers. Unfortunately, many marketers limit themselves to an outdated, simplistic, and less effective CRM approach. It’s time to usher in a 21st Century CRM that utilizes the most powerful strategies and tools available, and achieves great success in a weak marketplace.


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MIT grad student David Merrill demos Siftables -- cookie-sized, computerized tiles you can stack and shuffle in your hands. These future-toys can do math, play music, and talk to their friends, too. Is this the next thing in hands-on learning?

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This demo -- from Pattie Maes' lab at MIT, spearheaded by Pranav Mistry -- was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some.

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K-Space is the latest website from K-Swiss Shoes. The site has seamless & smooth interaction moving through space, plus multiple ways to interact with photos and videos. It's truly, urban, stylish, and dynamic.

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If you miss the tangible feel with shopping online, you may enjoy a little bit more with this Japanese online clothing store, Kikonashi-Hoop.

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