Building and retaining brand loyalty through direct-to-consumer online marketing will be a key priority in the pharma sector in 2005, according to a JupiterResearch report.
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Pharma companies are shifting their online strategies to loyalty and retention for 2005, and will be increasing their budgets for certain tactics to do so.
|
Tactic |
% |
|
E-mail marketing |
67% |
|
Patient support programs |
58% |
|
Web site redesign to improve usability |
58% |
|
Content sponsorships, advertorials |
58% |
|
Paid search advertising |
55% |
|
Banners |
49% |
|
Web site redesign for search engine optimization |
46% |
|
Rich media |
39% |
|
Web site search |
36% |
|
Pop-ups, pop-unders |
9% |
Source: 2004 JupiterResearch
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