Some of the bigger pharma players are spending anywhere from 10 to 15 percent of their marketing budget online now, and they could be doubling that in the next 18 months, media executives say.

globaltechforum.eiu.com
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Interesting look at an innovative way to reach a younger audience with important health messages

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An enterprising doctor is working with game developers to create an interface that reaches young people with diabetes via phones and video games.

Seattle Times
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