While static banners build brand awareness and serve as reminder ads, interactive banners engage consumers and provide for an in depth understanding of the product. An example from Forrester really drives this point home: MSN found a 40% higher subscription rate to its service among consumers exposed to both brand and response-oriented units.

womensbiz.com
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Want to know how pharma eCRM falls short for top-selling Rx brands?  Of the top 25 best selling Rxs, only 8 sent at least one email and only 3 had a customer loyalty program in place. Just 15 of the top 25 DTC spending brands had email programs, and there was no email communication received from 77 percent of the top 100 products reviewed.

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A survey by Whittmanhart Interactive of email programs from the top 100 selling pharma products found that very few of them have undertaken quality eCRM campaigns.


imediaconnection.com

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Marketers have become ever more innovative about using data and modeling to predict success.  In this case, database modeling is used to successfully predict hit movie and songs.  Can you guess which factor is the single biggest predictor of a hit movie?

Gladwell
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OrganizedWisdom has launched the first social networking site focused purely on healthcare. The site provides a platform for consumers, health care professionals, and health organizations to collaborate and share knowledge on more than 6,500 health topics. Through the company's SponsoredWisdom program, health care companies can contribute educational research.

NewsBlaze.com
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