Greater Than One Blog

Time to Protect Your Best Customers

Mon, 06 Apr 2009 17:23:37 -0500

ADOTAS — Studies of recessions dating to the 1920’s prove that marketing aggressively in a down economy can increase market share substantially more than during good times.

A top best practice in tough times is fiercely protecting your loyal customers, making Customer Retention Marketing more important today than ever. Put your customers at the heart of your business, and you build a competitive advantage that continues to grow after the economy recovers. Unfortunately, many marketers limit themselves to an outdated, simplistic, and less effective CRM approach. It’s time to usher in a 21st Century CRM that utilizes the most powerful strategies and tools available, and achieves great success in a weak marketplace.

Read the full article

David Merrill: Siftables, the toy blocks that think

Tue, 17 Mar 2009 11:19:05 -0500

MIT grad student David Merrill demos Siftables -- cookie-sized, computerized tiles you can stack and shuffle in your hands. These future-toys can do math, play music, and talk to their friends, too. Is this the next thing in hands-on learning?

Watch the video

Pattie Maes & Pranav Mistry: Unveiling the "Sixth Sense," game-changing wearable tech

Tue, 17 Mar 2009 11:03:45 -0500

This demo -- from Pattie Maes' lab at MIT, spearheaded by Pranav Mistry -- was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some.

Watch the video

A Lot of Clicking and Flipping, Just Can't Get Enough

Wed, 04 Mar 2009 10:29:04 -0500

K-Space is the latest website from K-Swiss Shoes. The site has seamless & smooth interaction moving through space, plus multiple ways to interact with photos and videos. It's truly, urban, stylish, and dynamic.

Visit the site

A New Meaning with Online Shopping Cart

Wed, 04 Mar 2009 10:19:26 -0500

If you miss the tangible feel with shopping online, you may enjoy a little bit more with this Japanese online clothing store, Kikonashi-Hoop.

Go Window Shopping

CBI’s Summit on Corporate Communication and Public Relations for the Bio/Pharmaceutical Industry

Thu, 12 Feb 2009 09:58:12 -0500

Virtually every healthcare marketer is trying to determine the role of social media within their brand marketing initiatives, some have piloted programs, and a select few have truly succeeded. Uncover the most lucrative social media programs for your brand in this interactive session. Examples from J&Js BabyCenter, Novartis, and others will be shared on the challenges, successes and the lessons learned.

View the conference site

A Wish to Change the World through Innovative Ideas

Thu, 05 Feb 2009 11:42:37 -0500

TED Prize session free to the world, live on Webcast tonight, starts at 5pm US Pacific Time.

Three incredible people will be revealing a wish to change the world. Viewers can participate by emailing in suggestions and questions (to jane@ted.com).

TED.com
View Webcast (8pm Eastern Time)

Change Needs Everyone's Input

Mon, 26 Jan 2009 11:01:39 -0500

TOYOTA | Why not? Innovation leads to evolution.

Start interacting

The Power of Social Networking

Wed, 14 Jan 2009 10:59:24 -0500

New Zealand police use Facebook to stop crime
Police in southern New Zealand nabbed a would-be burglar after they posted security camera images of him trying to break into a safe on the popular social networking site, Facebook.

CCN.com
Read full article

Top Gadgets at the Consumer Electronics Show in Las Vegas

Fri, 09 Jan 2009 15:00:34 -0500

Want a James Bond watch phone, check out the gadgets at the CES tech show

BBC News
Watch video

Rebuilding a brand from TV to the web

Mon, 05 Jan 2009 14:08:36 -0500

Resurrecting the WB as a Web Contender

When TheWB.com launched in August 2008, Warner Brothers executives knew they had something most start-up sites do not have a loyal audience base.

New York Times
Read full article

We Interrupt This Program

Sun, 04 Jan 2009 12:47:51 -0500

Hulu, the streaming-video service, offers a new (old?) paradigm for watching TV and movies online.

New York Times
Read full article

Do you want to have a personal shopping assitant - use your mobile

Thu, 01 Jan 2009 20:00:28 -0500

A German supermarket is encouraging customers to scan and ring up their shopping using mobile phones, and check out without the help of a cashier.

BBC News
View video

Inside the house of the future

Thu, 01 Jan 2009 19:46:32 -0500

Take a look at a vision of how we might live in years to come.

The 'Living Tomorrow' project in Brussels has just opened its revamped concept house of the future. Will these prototype be the digital solutions for the future?

BBC News
View video

Germans create 'future hotel'

Thu, 01 Jan 2009 19:32:28 -0500

Scientists in Germany have developed the "Hotel Room of the Future" to show hotels how they can use the latest technology to make guests feel more comfortable.

Steve Rosenberg went along to the laboratory at the Fraunhofer Institute in Duisburg to test the room's hi-tech features.

BBC News
View video