The Live Search Blog announced they are letting a new robot loose. The new search engine crawler is named msnbot/2.0b and will be added to the army of current MSN spiders, currently named msnbot/1.1.

The new spider is currently being tested but will ultimately replace the old spider. The new spider will respect the current robots.txt protocol set up for MSNBot, so no need to set up anything new in your robots.txt file. In addition, Microsoft promised to crawl slowly in their msnbot/2.0b tests.

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Search Marketing Analyst

 

Duties:  Managing search engine optimization projects for clients. Working on search engine media projects; preparing a search media plan, writing ad copy, managing the campaign, reporting, analysis and optimization. Developing Web Analytics projects; analyzing traffic data of a website, providing insights for improvement. Report status of projects to supervisor. Client support;  Presenting reports to clients and client interfacing; Working with vendors, clients and internal team to complete projects including website development and search optimization work; New business support and Research. Req. Master Degree in Business or Direct and Interactive Marketing. Must have courses study in Statistical Measurements & Analysis and Media Planning & Buying. 

 

Please e-mail resume to hr@greaterthanone.com,

 

Must include the job code: SMA001

YouTube has never suffered from a lack of videos, only a lack of advertising -- at least according to stockholders who are anxiously awaiting a profit. But the video-sharing site will soon be getting a lot more of both as parent company Google unveils its latest plan to monetize its $1.65 billion acquisition.

People who search the site will now be greeted with video advertisements similar to those produced by Google AdSense. YouTube searches now produce "sponsored" videos on the right side of the screen alongside unpaid results on the left. For instance, a search for raunchy comic Lisa Lampanelli turns up two video ads: one for the James Bond movie "Quantum of Solace," and another for the "Miss Horrorfest Contest."

Like AdSense, YouTube Sponsored Videos allows advertisers to bid on search terms. The service charges on a pay-per-click basis, with advertisers allowed to set a maximum price they are willing to pay.

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Keyword targeting can sometimes feel like a guessing game. Potential customers are performing hundreds of millions of searches on Google, most of which you don't even know about. With so many searches, you have to guess which ones might be relevant for each of your landing pages, and hope you find the right audience for your AdWords campaigns. That's where the Search-based Keyword Tool (beta) comes in. With this new tool you can get a better sense of what your potential customers are searching for and which keywords you should advertise on.

http://www.google.com/sktool/#

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Watch out Hulu! Feature films are coming to YouTube possibly as early as December, according to reports. Google has been in talks with Hollywood studios for months, and it looks like at least one major company is in. The streaming movies will be ad-supported, but some wonder if the movies can be profitable without jamming too many commercials down viewers’ throats.

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